Search engine optimization is the process of improving the ranking of your web pages on search engines’ organic or unpaid search results pages (such as those found on Google, Yahoo,and Bing) for search queries related to your business, brand, product or service.
Since Google is the leading search engine with a 67% market share, effective SEO demands a deep understanding of Google’s intricate algorithms and ranking factors. These are continuously being developed to display the most relevant search results to users. As the leading search engine, it is critical to align with Google’s best practices, and this also means exceeding the standards of Bing and Yahoo.
Businesses need leads they can convert to customers. Surveys show that SEO ranks highest with growing importance as a source of leads, gaining a grade of 94% — beating social media (85%), emails (79%), and blogs (68%). Studies also found that the level of SEO being conducted by businesses is directly proportional with the conversion rates they get. A business doing trial or basic SEO gets only 2% conversion rate but that rises when the business moves up to more advanced and long term SEO with 10% average conversion rate.
SEO will give you high visibility on search engines thus giving you more traffic to your website and a higher chance of getting leads, conversions and sales for your business.
– Marketing Sherpa, ComScore, Nielsen
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Choosing us puts you ahead of the curve. Rather than doing SEO by yourself or organizing and training a team to do it in-house and finding your way as you go (which is going to be both time-consuming and expensive), allowing us to do your SEO bypasses the trial-and-error and puts you on the fast track to getting actual results.
We will not and cannot promise you the sky and the moon in 1 month. The success of SEO relies on continuous implementation and continuous adjustments due to many factors, including, for example, your competition.
However, some basic results can be felt immediately; for example: search engines indexing your website’s pages for consideration to be displayed on search results.
The key to starting with the right SEO strategy is thorough research and analysis to make sure that no effort is put to waste and that you get more positive net effect for every SEO activity we perform. With our in-depth consultation and experience, you are poised to gain more ROI from our SEO services.
Unlike most freelancers and the vast majority of agencies, we only use “white hat” strategies. Google and other search engines hate “black hat” or dubious optimization efforts like spamming, keyword stuffing, and cloaking. In fact, our methodologies abide by the latest algorithm updates by Google, such as Penguin and Panda updates.
Most marketing agencies are hesitant to offer a guarantee on their SEO services. This is because they do not have a team dedicated to researching search engine algorithm changes. For example, Google changes their algorithms about twice per day – over 600 times per year – and they are just one search engine. This makes it quite difficult for an agency with a small SEO team to stay on top of the changes, let alone implement them. At Ripe, we understand that you don’t care about that. You are paying us for results – period. With that in mind, we employ a team dedicated to staying on top of industry changes who oversee and manage the team that executes your campaign. We set ourselves apart from other agencies by offering a guarantee that we WILL increase your traffic by 40%. To read our Performance Guarantee, click here.
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