Your online reputation is your image on the Internet. Online reputation management (ORM) is about improving
or restoring your name or your brand’s good standing. This is by countering, weakening or eliminating the negative material found on the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you.
Potential customers change purchase decisions when they see bad reviews, negative blog posts and comments which can spread in various channels such as in search engine results and in social media networks. These can gravely affect your brand and your business. That’s why it’s important to have your online reputation monitored and have these negativities mitigated—while proactively building positive reputation.
Several studies show that reviews can greatly impact a brand’s reputation, and consequently sales. They are widely read and can influence people’s purchase decisions. This means rebuilding or reinforcing your online reputation is about the promotion of positive reviews: highlighting what’s good.
44% of adults online have searched for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer or plumber
50% of ALL Internet users over the age of 18 have left a review online
78% of Internet users conduct product research online; they believe reviews are the most credible form of advertising
– comScore, MarketingSherpa, PEW Internet, Cone Communications, Dimensional Research
WHAT IS YOUR GOOD REPUTATION WORTH TO YOU?
Choosing us means finally paying attention to your online reputation and having someone who is competently capable of managing it for you. It means you can focus on your core business without worrying about your reputation on the Internet. That’s one concern off your shoulders. And because we have the knowledge and the expertise, you can expect us to improve or restore your image online.
Choosing us means not having to hire and pay extra staff to take care of your ORM. There’s no need to purchase new equipment for extra employees or to pay rent for extra office space. It’s a more convenient and cost-effective way of maintaining your image in the online world.
You’ll see some immediate results such as the appearance of more positive reviews and comments. However, online reputation management is a continuous process of building and improving your image online. To see the long-term results of ORM, let us manage your online reputation for a minimum recommended duration of nine months.
Get started with proper ORM for your business today.
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