MARKETING HAS EVOLVED.
Mobile Responsive Design – One Website for All Your Visitors
A successful marketing campaign begins with a great website. Since 2011, RiPE Technologies has been a leading innovator in Responsive Design.
In prehistoric times when people lived in caves and started fires with sticks, they needed to have a separate “mobile website” for visitors who were viewing their site on smartphones. This was not only costly, but it was more difficult to maintain and update.
In modern times, we have solved this problem with Responsive Web Design. Now a single, properly designed website can be optimized for all devices. Not only does it look nice, but this format is preferred by Google.
Search Engine Optimization (SEO) – Organic 1st Page Ranking
To be found in online searches, you need to be on the first page of search results. Think about it: how often do you look at the 2nd page?
SEO is a complex process of improving the ranking of your web pages on search engines (such as Google, Yahoo and Bing) for search queries related to your business, brand, product or service. The goal, to put it bluntly, is to beat the pants off your competition.
Search engine optimization will give you high visibility and ranking. That means more traffic to your website and a much higher chance of getting leads, conversions and sales for your business.
Pay Per Click (PPC) – Get Instant Targeted Traffic
Are you looking for the fastest way to drive instant targeted traffic to your website? After all – without traffic…time, opportunities and money are being lost to your competition.
Unlike search engine optimization, which is an ongoing effort that takes some time to bear fruit, PPC Advertising gets you instant results. The best strategy is to supplement your SEO efforts with a professionally managed PPC campaign. Organic search ranking takes time to build, but pay per click marketing will put you on the first page of Google tomorrow.
Pay per click advertising can be used to kick-start a new product launch, promote a time-sensitive sale, fill empty sales pipelines and quickly generate positive ROI. Using PPC, you’ll enjoy advantages over other forms of online marketing.
Local Buzz Marketing – Listings, Maps, Reviews & Check-ins
Local listings are being used more and more by people who are in search of services and products that are in their geographic vicinity. Statistics show that over 90% of those who search local listings, check-ins and reviews make a purchase within 5 hours or less.
Print marketing is rapidly becoming extinct and you can’t afford not to invest in your online marketing. A fully optimized local presence, combined with a strong SEO campaign will put you ahead of your competition.
Social Media Marketing & Optimization – No Longer Optional
Back when dinosaurs roamed the Earth, some businesses survived with hardly any tweets, likes, comments or hashtags in their diets. Those days are now buried in the past, a distant memory.
Fast forward to modern day. Social media has completely taken over our lives. As of Jan 2013, the average user spends over 3 hours per day on social networking sites. People on social media sites share their thoughts and feelings about businesses, brands, products and services through status messages, likes, tweets, links, photos and videos.
This is an opportunity for you to generate more leads and prospects, increase visibility, build brand awareness and create customer loyalty through engagement and feedback. We can tailor-fit your campaign with your marketing goals to help you beat out your competition.
Online Reputation Management – Control of Your Brand’s Image
Your reputation is extremely important. With all the outlets available today – from social media networks to local directories, blogs and review sites – consumers have the ability to publicly voice their opinions about your products and services. For better or worse, what they say is not always flattering.
Several studies show that reviews can greatly impact a brand’s reputation, and consequently sales. 80% of people surveyed say they had changed a purchase decision due to a bad review they saw online.
Online reputation management (ORM) is about improving or restoring your name or your brand’s good standing. This is done by countering, weakening or eliminating the negative material found in the Internet – defeating it with more positive material to improving your credibility and customers’ trust in you.
Got questions? (844) 2GO-RiPE